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Pro:Voke Touch of Silver Go Icy Platinum Effect Shampoo is an intensive purple shampoo specifically formulated to enhance cool tones in blonde, silver, and platinum hair. The advanced blue-violet pigments actively work to eliminate brassiness, bringing out an icy, ashy platinum shade.
With regular use, this salon-quality formula helps to maintain bright, vibrant, and fresh-looking blonde or grey hair. It also contains conditioning agents to nourish the hair and leave it feeling smooth and healthy.
Not applicable
Aqua (Water)
Sodium Laureth Sulfate
Cocamidopropyl Betaine
Glycol Distearate
Sodium Chloride
Parfum (Fragrance)
Acid Violet 43 (Purple Pigment)
Citric Acid
Sodium Benzoate
Linalool
Limonene
Apply to wet hair and gently massage into the scalp and lengths.
Leave on for 3-5 minutes for the toning effect to take place.
Rinse thoroughly with warm water.
Follow with a conditioner for added moisture and shine.
Use 1-2 times per week to maintain an icy platinum shade.
Blonde, platinum, silver, and grey hair
Dyed, highlighted, or natural hair
Those looking to eliminate brassiness and maintain cool, ashy tones
For external use only.
Avoid contact with eyes; if contact occurs, rinse immediately with water.
May cause temporary staining on hands—wear gloves if necessary.
Do not use on broken or irritated scalp.
If irritation occurs, discontinue use and consult a doctor.
Size: 200ml
Hair Type: Blonde, Silver, Platinum, Grey
Use: Weekly
Packaging: Squeeze bottle
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